Section

Market.

Trends, auctions and values: what moves the watch market, from vintage to contemporary releases.

1 story

Market

Vintage, neo-vintage: where the market is going in 2026

The great vintage tide of the 2010s has receded. What it leaves behind sketches a polarised market, and one more demanding than ever about authenticity.

Read the story 14 February 2026 · 7 min read